“Since Storm launched its first soft plastic baits three years ago, anglers have been clamoring for more,” says Mark Fisher, professional angler and director of field promotions for Storm. “The new Live Series baits are so incredibly detailed – from the color and shape to the swimming action – that they seem to come alive when casting, jigging or trolling in any freshwater environment.”

The Live Series offers seven naturistic, soft body shapes with life-like color patterns that mimic various species – perch, sunfish, pike, minnow, rainbow trout, shiner and leech. The durable PVC construction stays tough for multiple strikes, and the weighted heads make precision casting and deep-water jigging a cinch. A variety of sizes, ranging from one to six inches, depending on the pattern, makes a Live Series bait the perfect meal for any size predator – from smallmouth to northern pike, and everything in between.

All Live Series lures feature flash foils and Storm’s signature holographic WildEyes for added realism, and they come pre-rigged with the right Rapala VMC hooks so anglers can spend less time baiting hooks and more time fishing.

More new Storm soft plastics

The WildEye Suspending Mullet and WildEye Suspending Croaker are unique, adjustable soft baits that hang out in the strike zone, just waiting for the big ones to hit. These rattling, suspending lures feature a reflective foil spine wrapped around cork and adjustable tails that allow anglers to customize the swimming action to suit different structures and weather conditions.

It’s time for big fish madness with the new WildEye Curl Tail Spin Shad, a monster-sized soft bait spinner designed to hook the biggest species. With a heavy-duty willow leaf blade, stainless ball bearing swivel and durable Rapala VMC hook, this spinner is sure to motivate even the most elusive fish.

The new Rattle Jigging Craw and WildEye Rattling Swim Grub both offer lifelike presentation and a rhythmic rattle for great soft plastic action. The Rattle Jigging Craw comes pre-rigged with an extra-strong, wide gap needle point hook, so fish bite and don’t let go. The WildEye Rattling Swim Grub is a unique grub/tube hybrid – combining the soft, floating action of a grub with the streamlined, darting action of a tube for excellent results when jigging, casting or trolling.

About Storm
Storm Lures is a wholly owned subsidiary of the Rapala/VMC Group (Helsinki Stock Exchange: RAP1V). Founded in 1964, Storm is well known for such popular-selling hard lures as the Wiggle Wart®, Hot ‘N Tot®, Chug Bug®, ThunderCrank® and ThunderStick®. In 2002, Storm’s breakthrough line of soft plastics positioned the company as a dominant player in the category. For more information about Storm products, visit stormlures.com