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Tue., Sep. 07, 2010
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NOTHING BEATS AN ORIGINAL
Storm "Originals" feature throwback designs and colors
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Over time, the folks at Storm improved upon their lure designs and colors, but some anglers were going to great lengths to re-capture the tried-and-true action of the originals by re-rigging, painting and even melting the new lures. For these anglers, Storm is making life easier by offering original versions of the ThunderStick, Hot 'N Tot, and Wiggle Wart.

The Storm "Original" lures are more than just nostalgic reproductions - they're made from the original molds and components as their predecessors. Better yet, all of these lures retain the colors, patterns, action and even packaging of the pioneering originals.

"For years, so many people asked us to bring back the original Wiggle Wart rattle or the original ThunderStick colors, we recognized that some anglers preferred the familiar look and feel of the classic lures," says Mark Fisher, director of field promotions for Storm Lures. "Now anglers have a choice between two distinct, equally successful styles - most folks will want at least one of each in their tackle box." The Original Wiggle Wart features the classic "wart" rattle, side-to-side crayfish action and all of the original colors, including the metallic and fluorescent finishes.

The Original Hot 'N Tot has the original metal lip and classic "wild searching" action that made this lure a favorite for walleye trolling. The Original ThunderStick boasts 20 hot, original colors like "rainbow spectrum flash" and "metallic rainbow" for the ultimate underwater glimmer.

About Storm
Storm Lures is a wholly owned subsidiary of the Rapala/VMC Group (Helsinki Stock Exchange: RAP1V). Founded in 1964, Storm is well known for such popular-selling hard lures as the Wiggle Wart(r), Hot 'N Tot(r), Chug Bug(r), ThunderCrank(r) and ThunderStick(r). In 2002, Storm's breakthrough line of soft plastics positioned the company as a dominant player in the category. For more information about Storm products, visit stormlures.com.