MINNETONKA, Minn. (July 5, 2005) - Hi-ya.
That's the attitude of the new Storm Kickin' Minnow. Roundhouse tail whips knock the fish silly and then hook 'em just before they get away. Part Bruce Lee, part Bruce Jenner. This segmented soft plastic body with a kicking tail whoops butt and then leads a pack back for more. "Storm sets the benchmark for creating lifelike soft plastic bait," says Mark Fisher, Storm director of field promotions and fishing pro. "From the head to the tail, Storm soft plastics offer the attraction of live bait with the advantages of imitation. Since we introduced them five years ago, anglers have bombarded us with requests wondering how they can get their hands on more of our soft plastics.

"The unique rolling action of the Kickin' Minnow will send demand even higher. It really has a lot of action." The Kickin' Minnow is everything fish crave in a lure. The life-like swimming action, holographic WildEye(r) and multiple naturalist colors make it appear like easy prey, but once snagged by Rapala VMC hooks, the fish soon realize their fateful mistake.

The lure comes in eight distinct colors and three sizes. It retails for $3.99.

About Storm
Storm Lures is a wholly owned subsidiary of the Rapala/VMC Group (Helsinki Stock Exchange: RAP1V). Founded in 1964, Storm is well known for such popular-selling hard lures as the Wiggle Wart(r), Hot 'N Tot(r), Chug Bug(r), ThunderCrank(r) and ThunderStick(r). In 2002, Storm's breakthrough line of soft plastics positioned the company as a dominant player in the category. For more information about Storm products, visit stormlures.com.