MINNETONKA, Minn. (July 19, 2006) -- For panfish and trout, bugs are the ultimate convenience food. Given the choice between searching for a meal and snapping up a crunchy insect morsel that happens to be passing by, most panfish and trout will take the couch potato option.

The new Storm® ScatBack™ makes it easy for your favorite bluegill, crappie or trout. It says, “Hey there — I’m a big ol’ bug. Check it out: I’m tasty, quick and filling, too.”

Better yet, the ScatBack™ makes it easy for you. Toss it out and let it do the work for you. You can’t fish it wrong, because its quick-searching action and fish-attracting rattle will do all of the work for you.

“No matter how long you’ve fished, or how many lunkers you’ve caught, hooking a nice bluegill or crappie on ultralight gear is still a thrill,” said Mark Fisher, Storm® director of field promotions and fishing pro. “For trout anglers, the ScatBack™ will prove to be a valuable addition to your arsenal. Its shallow swimming depth of one to three feet makes it ideal for trout streams.”

The ScatBack™ is 1 1/2 inches long and comes in six different color options. Cast a Storm® ScatBack™ today and tell it to “scat!” You’ll soon have fish beating a path to your bug buffet.