MINNETONKA, Minn. (July 14, 2009) - Last year, Storm® extended the new MadFlash color patterns to an assortment of lures, putting pizzazz into tackle boxes worldwide. This year, Storm struck again, adding the enticing colors of MadFlash to even more staple lures including the Chug Bug®, ThunderStick®, ThunderCrank® and Hot 'n Tot®. These bad boys are fixed with additional flash and allure, tantalizing the weariest fish into striking.

Imagine all of the action associated with Storm lures, and then add fluorescent scales, unique colors and vibrancy found in no other bait…and the result is upgraded Storm lures with MadFlash.

"The MadFlash design helps articulate the already awesome action found in Storm lures," says Rick Billings, Storm pro angler. "Water reflects off the holographic scales and taunts inactive fish into hitting."

Storm Chug Bug MadFlash
Take the world's best spitting, darting, chugging bait, add the 10 MadFlash foil patterns in classic and new hot color patterns and get the first major upgrade to the "do-everything" topwater lure in years. Weighted for distance, the Chug Bug MadFlash builds on the family tradition featuring a loud, single ball rattle and feathered Black Nickel VMC® SureSet® treble hooks.

Storm ThunderStick MadFlash
A staple in anglers' big fish armory, the ThunderStick family is now available with MadFlash. From the ThunderStick Jr.™ to the ThunderStick Deep™, each lure is offered in six new metallic MadFlash colors and scale patterns. Keep the same swimming action and Premium Black Nickel VMC treble hooks — add the mesmerizing MadFlash colors and start taking pictures.

Storm ThunderCrank MadFlash
Bringing fish into the boat since inception, the ThunderCrank is now enhanced with MadFlash. The ThunderCrank is available in six new metallic MadFlash patterns. This all-around utility bait has the same tight, wounded minnow action with a pronounced tail kick and is outfitted with Premium Black Nickel VMC treble hooks. The new MadFlash colors add to the impact of this lure that was already born from the fishing gods.

Storm Hot 'n Tot MadFlash
The Hot 'n Tot MadFlash series introduces six new high flash metallic body finishes. This molded beauty now engages fish with a holographic insert, maximizing MadFlash color patterns. Carrying its original erratic diving action and flat metal lip, paired with Premium Black Nickel VMC hooks, the Hot 'n Tot tradition lives on.