MINNETONKA, Minn. (July 14, 2009) - Ideated from two soft bait dream lures, the Live Kickin' Shad embodies a marriage between the Storm® Kickin' Minnow and the Swim Shad. With the creation of this lure, anglers will be singing hymns in the tune of soft bait.

Anything but laid back, the Storm Live Kickin' Shad is a soft body, lipless bait that runs with an authentic shad action. This true-to-form lure has a lifelike segmented back, which inhibits identical characteristics to shad swimming action that big fish unleash on.

"The Live Kickin' Shad is unrealistically real," says Rick Billings, Storm pro angler. "Not only does it swim like a shad on retrieve, it holds up strike-after-strike like Storm lures are known for."

The new Live Kickin' Shad has all the characteristics of Storm's Live and WildEye™ series. The durable soft body has a holographic insert and lifelike WildEye, adding to its realism to track suspect fish in. The delicate outer layer of soft PVC material is reinforced with a mesh liner and durable hard inner core. This lure is manufactured to take big hits, again and again.

Available in nine colors: Bleeding Roach; Blue Shiner; Blue Steel Shad; Chartreuse Purple Shad; Chartreuse Shad; Gold Shiner; Olive Shiner; Pearl Shad and Shad. The Live Kickin' Shad is the only viable shad on the market to boast big fish capability from the Midwest to the Pacific.

The Live Kickin' Shad is available in two sizes: 3 inches weighing 1/4 ounce and 5 inches weighing 7/8 ounce. Each is outfitted with a Black Nickel VMC® treble hook. Rod tips will be in the air rejoicing.

The nuptials have been signed, the fish are drooling and the Live Kickin' Shad is ready to exploit.